Doctors Balk at Cancer Ad, Citing Lack of Evidence
Tuesday, February 12th, 2008The young woman in the American Cancer Society advertisement holds up a photograph of a smiling blonde. “My sister accidentally killed herself. She died of skin cancer,†reads the headline.
The public service announcement, financed by the sunscreen maker Neutrogena, is running in 15 women’s magazines this summer. It warns readers that “left unchecked, skin cancer can be fatal,†and urges them to “use sunscreen, cover up and watch for skin changes.â€
Read the rest of this article: NY Times



